The ZERØDRK30 brand was born from a personal journey that began with the founder’s time as an active duty Marine stationed at Camp Lejeune, NC. To find a healthy reprieve and work-life balance from the military day-to-day, he took up fishing, which became a valued hobby and a way to unwind from the routine of base life.

Years later, his passion for fishing was rekindled through an experience with a Veteran's support organization utilizing fishing as a means of therapy. During a fly fishing trip in Tennessee with fellow Veterans, he witnessed firsthand these therapeutic benefits of fishing. The emotional stories and challenges shared by the Veterans highlighted the profound impact of fishing on mental well-being.

Inspired by this experience, ZERØDRK30 was established with a dual mission: to share the founder’s passion for fishing and to support Veterans. The brand is committed to dedicating a portion of every sale to organizations that use fishing as a therapeutic tool for Veterans dealing with mental and physical health challenges.

Through ZERØDRK30, the founder aims to extend the therapeutic benefits and camaraderie he experienced to others for the benefit of the individual Veteran as well as their families and loved ones.